Ford x Outdoor Afro Campaign

Highlighting that Black women are adventurers and have a love of the outdoors

FORD X OUTDOOR AFRO CAMPAIGN

Highlighting that Black women are adventurers and have a love of the outdoors.

Ford Motor Company celebrated the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport. In “We Do,” Black women embrace the great outdoors in the all-new Bronco Sport, going off-roading, biking and hiking – all while reveling in a feeling of triumph as they honor their connection to nature and their sense of adventure.

Work with Ford’s agency to create an amplification partnership to promote the Ford Bronco Sport to the outdoor afro community.

Copywriting
Social Media Strategy and Execution
Web Development

Email/newsletter
Media Tool Kit Development
Metrics and Analytics

Ford aimed to engage Black outdoor enthusiasts in the Ford Bronco Sport release by supporting Outdoors Afro’s Black connection in the outdoors.

Use of all of Outdoor Afros various digital platforms to promote in authentic ways by highlighting volunteer leaders as enthusiasts of the vehicle as well as utilizing the CEO and founder in the support of the campaign.