PR ON THE MAP
LAUNCH OF A MOVEMENT
Illuminating the stories of the Puerto Rican people post-Hurricane Maria through increased public relations
PR ON THE MAP
LAUNCH OF A MOVEMENT
Illuminating the stories of the Puerto Rican people post-Hurricane Maria through increased public relations.
Work with PR on the Map to develop brand identity and strategy.
- Communication Strategy
- Public Relations
- Copywriting
- Brand Strategy
- Website Development
- Social Media
Redirect and reframe the narrative of the Puerto Rico Hurricane María disaster.
Created and launched PR On The Map website in addition to social media channels. Humanity also pitched exclusive features on the client.
8M
LIVESTREAM IMPRESSIONS
Social media impressions from Facebook live streams.
10M
MEDIA REACH
Media placements included Democracy, Rising up with Sonali, Latino Rebels, ElOnline and Free Speech TV.
3M
SHORT FILM VIEWS
The short film "Puerto Rico Resisting Loiza" on Tidal and other platforms to spread the message and raise funds.
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